Christian Rückold is a speaker and lateral thinker in the digital economy field. After studying sales & consulting management in Mannheim and following international projects in Italy and Lithuania, he worked as a digitisation specialist at BASF. Besides developing strategies he is involved as an advisor in sertting up a digital academy for design thinking methods, which he applies as moderator tobusiness model workshops in completely different areas. Christian Rückold has a broad, international network of start-ups and incubators, which, as a coach and specialist for optimising solutions, he supports by means of role-playing. In this respect, he attempts to analyse issues holistically, such as those regarding social entrepreneurship, and drive these forward with as many stakeholders as possible.